Competing in the global marketplaceBy
- Ruth Rentschler, Associate Professor and Executive Director, Centre for Leisure Management Research, Deakin University, Melbourne, Australia
- Anne-Marie Hede, Deakin University, Melbourne, Australia
UG and PG (Levels 2 and 3) students in museum studies, non-profit marketing and arts management and marketing.Practitioners in the field such as directors, curators and museum or gallery marketing managers and those working in heritage attractions, ministries of arts and culture, local government and regional museums.
Published: July 2007
Imprint: Butterworth Heinemann