Marketing the Best Deal in Town
- Nancy Rossiter
This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.
Paperback, 236 Pages
Published: March 2008
Imprint: Chandos Publishing
â¦a logical structure and additions such as case studies, exercises and suggestions for further reading., The Electronic Library
- Why market libraries? The language of marketing; Innovation 101; Trends; Purple cows, free prizes, and Moogle, oh my! Finding the $$$; Market research; Branding; Buzz; Marketing to women; Marketing to millenials; Marketing yourself.