Marketing the Best Deal in Town book cover

Marketing the Best Deal in Town

Your Library

This book covers basic marketing tenets and terminology, how to go about setting up a marketing plan, and contemporary topics such as branding and marketing to women. This book is illustrated throughout with successful strategies libraries are currently using to market their services. Skill-building exercises are included for students and practitioners and cases studies are incorporated for analyzing current library marketing issues.

Paperback, 236 Pages

Published: March 2008

Imprint: Chandos Publishing

ISBN: 978-1-84334-305-9

Reviews

  • …a logical structure and additions such as case studies, exercises and suggestions for further reading., The Electronic Library

Contents

  • Why market libraries? The language of marketing; Innovation 101; Trends; Purple cows, free prizes, and Moogle, oh my! Finding the $$$; Market research; Branding; Buzz; Marketing to women; Marketing to millenials; Marketing yourself.

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