Skip to main content

Save up to 30% on Elsevier print and eBooks with free shipping. No promo code needed.

Save up to 30% on print and eBooks.

Marketing the 21st Century Library

The Time Is Now

  • 1st Edition - May 11, 2015
  • Author: Debra Lucas-Alfieri
  • Language: English
  • Paperback ISBN:
    9 7 8 - 1 - 8 4 3 3 4 - 7 7 3 - 6
  • eBook ISBN:
    9 7 8 - 1 - 7 8 0 6 3 - 4 5 4 - 8

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and ph… Read more

Marketing the 21st Century Library

Purchase options

LIMITED OFFER

Save 50% on book bundles

Immediately download your ebook while waiting for your print delivery. No promo code is needed.

Institutional subscription on ScienceDirect

Request a sales quote

Although the 21st century library is competing with numerous web-based resources, its clients can benefit from using its research assistance, physical and online holdings, and physical space, so they need to understand what the library offers. Marketing the 21st Century Library systematically and concisely teaches students and practitioners how to and why they should market and promote academic libraries. Librarians need to use marketing not only to advertise and promote resources, but also to boost the profession and the role we play. The book introduces key marketing concepts, followed by the history of library marketing. Subsequent chapters guide readers through a series of tools and resources so they can create their own marketing plans, concluding with an exploration of resources, services and further readings.