Marketing Research for Non-profit, Community and Creative Organizations
How to improve your product, find customers and effectively promote your messageBy
- Bonita Kolb, Associate Professor of Business Lycoming College, Williamsport, PA, USA
This book has two market segments. The academic market would consist of marketing classes in nonprofit and arts management programs. It also could be used in social work degree programs as it covers research issues relating to community organizations. In addition degree programs in the creative industries such as tourism, design, sports and entertainment would find this book useful. A secondary market for the book would be practitioners in the fields of arts management, nonprofit management, community development, travel/tourism and entertainment.
Published: June 2008
Imprint: Butterworth Heinemann