Marketing Research for ManagersBy
- Sunny Crouch, Director of Marketing and Public Affairs, London Docklands Development Corporation
- Matthew Housden, Principal Lecturer in Marketing, University of Greenwich Business School; Tutor and Senior Consultant at the IDM; full member of the Market Research Society and ESOMAR; and member of CIM
Professional market: Marketing Managers and Marketing Research Managers; Academic market: Postgraduate students, CIM and CAM students.
Published: May 2003
Imprint: Butterworth Heinemann