Marketing Portfolio Planner (Office 97 version)

(serial number only)


  • The Marketing Process Company

Marketing Portfolio Planner is a software-based portfolio analysis framework for DIY application and is a companion to the 4th edition of McDonald's marketing best-seller 'Marketing Plans: how to prepare them, how to use them'.This framework:* Is a powerful decision support tool for marketing and sales management* Positions each product/service market so the user can quickly analyze the key segments and prioritise sales and marketing effort* Prompts and defines key data requirements* Displays information graphically to aid understanding and communication* Supported by an extensive help system including example Portfolio PlanMarketing Portfolio Planner is available for either the Microsoft Office 97 or Office 2000 editions and requires only Microsoft Access runtime
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Book information

  • Published: May 2000
  • ISBN: 978-0-7506-4893-6