Marketing Island Destinations book cover

Marketing Island Destinations

Concepts and Cases

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Published: July 2010

Imprint: Elsevier

ISBN: 978-0-12-384909-0

Contents

    1. Small Island Developing States: Issues and Prospects
      Sherma Roberts & Acolla Lewis-Cameron

    2. Strategic Destination Marketing: The Key to a Competitive Advantage
      Acolla Lewis-Cameron & Sherma Roberts

    3. Rebranding Norfolk Island - is it enough to rebuild visitor numbers?
      Bruce Prideaux & Terry Watson

    4. British and French Visitors’ Motivations and Images of Mauritius: A Qualitative Approach
      Girish Prayag

    5. Market Positioning: The case of Barbados
      Jennifer V. Barrow and Sherma Roberts

    6. Investigating Marketing Opportunities of a Politically Challenged Island Destination: The case of North Cyprus
      Erdogan Ekiz, Kashif Hussain, Stanislav Ivanov

    7. E-Marketing: An Evaluation of Tobago’s Official Tourism Website
      Sherma Roberts

    8. Strategic destination marketing, Nagigi style: Olivia’s Homestay in Fiji
      Anne Campbell

    9. Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawaiïan Islands
      Julie Tate

    10. Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember
      Novelette Morton, Devon Liburd & Carolyn James

    11. Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean
      Acolla Lewis-Cameron

    12. Weathering the Storm - Crisis Marketing for Small Island Tourist Destinations
      Barney G. Pacheco and Acolla Lewis-Cameron

    13. The Competitive Island Destination
      Acolla Lewis-Cameron & Sherma Roberts

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