Marketing Island Destinations

Concepts and Cases

Edited by

  • Acolla Lewis-Cameron, University of the West Indies, St. Augustine, Trinidad
  • Sherma Roberts, University of West Indies, Cavehill, Barbados


Book information

  • Published: July 2010
  • Imprint: ELSEVIER
  • ISBN: 978-0-12-384909-0

Table of Contents

  1. Small Island Developing States: Issues and Prospects
    Sherma Roberts & Acolla Lewis-Cameron

  2. Strategic Destination Marketing: The Key to a Competitive Advantage
    Acolla Lewis-Cameron & Sherma Roberts

  3. Rebranding Norfolk Island - is it enough to rebuild visitor numbers?
    Bruce Prideaux & Terry Watson

  4. British and French Visitors’ Motivations and Images of Mauritius: A Qualitative Approach
    Girish Prayag

  5. Market Positioning: The case of Barbados
    Jennifer V. Barrow and Sherma Roberts

  6. Investigating Marketing Opportunities of a Politically Challenged Island Destination: The case of North Cyprus
    Erdogan Ekiz, Kashif Hussain, Stanislav Ivanov

  7. E-Marketing: An Evaluation of Tobago’s Official Tourism Website
    Sherma Roberts

  8. Strategic destination marketing, Nagigi style: Olivia’s Homestay in Fiji
    Anne Campbell

  9. Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawaiïan Islands
    Julie Tate

  10. Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember
    Novelette Morton, Devon Liburd & Carolyn James

  11. Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean
    Acolla Lewis-Cameron

  12. Weathering the Storm - Crisis Marketing for Small Island Tourist Destinations
    Barney G. Pacheco and Acolla Lewis-Cameron

  13. The Competitive Island Destination
    Acolla Lewis-Cameron & Sherma Roberts