Marketing Island Destinations
Concepts and Cases
Edited by- Acolla Lewis-Cameron, University of the West Indies, St. Augustine, Trinidad
- Sherma Roberts, University of West Indies, Cavehill, Barbados
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Published: July 2010
Imprint: Elsevier
ISBN: 978-0-12-384909-0
Contents
- Small Island Developing States: Issues and Prospects
Sherma Roberts & Acolla Lewis-Cameron - Strategic Destination Marketing: The Key to a Competitive Advantage
Acolla Lewis-Cameron & Sherma Roberts - Rebranding Norfolk Island - is it enough to rebuild visitor numbers?
Bruce Prideaux & Terry Watson - British and French Visitors’ Motivations and Images of Mauritius: A Qualitative Approach
Girish Prayag - Market Positioning: The case of Barbados
Jennifer V. Barrow and Sherma Roberts - Investigating Marketing Opportunities of a Politically Challenged Island Destination: The case of North Cyprus
Erdogan Ekiz, Kashif Hussain, Stanislav Ivanov - E-Marketing: An Evaluation of Tobago’s Official Tourism Website
Sherma Roberts - Strategic destination marketing, Nagigi style: Olivia’s Homestay in Fiji
Anne Campbell - Tourism, Destination Imaging and the 'New' Paradigm: Rebranding Paradise in the Hawaiïan Islands
Julie Tate - Marketing St. Kitts and Nevis: Explore, Feel, Love, Remember
Novelette Morton, Devon Liburd & Carolyn James - Port of Spain: The Meetings and Conventions Capital of the Southern Caribbean
Acolla Lewis-Cameron - Weathering the Storm - Crisis Marketing for Small Island Tourist Destinations
Barney G. Pacheco and Acolla Lewis-Cameron - The Competitive Island Destination
Acolla Lewis-Cameron & Sherma Roberts
- Small Island Developing States: Issues and Prospects
