Marketing Destinations and Venues for Conferences, Conventions and Business EventsBy
- Tony Rogers, Chief Executive, British Association of Conference Destinations (BACD) and Executive Director of the Association of British Professional Conference Organisers (ABPCO)
- Rob Davidson, Senior Lecturer in Business Travel & Tourism, University of Westminster, UK
Levels 3 and above Events Management degree courses and related options; Masters students on conversion courses; Practitioners.
Published: April 2006
Imprint: Butterworth Heinemann
"an excellent example of co-operation between education and industry and of knowledge transfer." - Geoffrey Copland, Vice Chancellor, University of Westminster, UK "It mixes an academic appreciation of the conference landscape with a practical outlook that venue and destination managers could find useful on a day-to-day basis. The book expertly dissects the marketplace, explaining how its components and players interact, and provides updates on some of the ways the market is changing, noting how trends such as disintermediation and demands for environmental impact assessments are shaping the sector. Each section is well signposted with a summary of chapter contents and learning outcomes, with a list of follow-up reading and some case studies at the end. These are of particular interest because they cover a range of challenges different venues or destinations have faced, from Toronto's response to SARS, to Edinburgh's ambassador programme. Although the tone of the book sometimes betrays the fact that it is also aimed at students, experienced practitioners will find plenty of food for thought." - Conference & Incentive Travel, July/August 2006 "This book offers a valuable insight into the marketing of destinations and venues. It is as much at home within an academic library as it is within a destination and venue marketing practitioner's office. Each chapter states clear and concise learning outcomes. These are followed by structured chapters which provide a clear and thought provoking review of relevant literature that offers both students and industry professionals logical development of the subject matter. This book is ideal to assist any structured learning process, be it undergraduate, postgraduate or professional development, through its use of review and discussion questions at the end of each chapter. It will appeal to an international audience as it uses extended case studies from around the world, including Australia , USA , UK , Italy , Cambodia , Canada and China , which highlight the increasing complexities and dynamics of the conference sector on a global scale. These case studies build on the theoretical development of the subject matter to enhance the learning process, while identify linkages and disparities between reality and theory. Overall, this book is ideal for both those wishing to gain a comprehensive introduction into the marketing of destinations and venues for conference, convention and business events, whilst also providing detailed analysis for those wishing to develop their knowledge further." -Dr. Julie Whitfield, Events Management Lecturer, Bournemouth University