Marketing and Football
an international perspectiveSeries Editor:
- Simon Chadwick, Professor of Sport Business Strategy and Marketing, Coventry University, UK
- Michel Desbordes, Michel Desbordes is a Professor at the University of Strasbourg, France.
Primary market: Senior undergraduate and postgraduate courses in sport management and sport marketing (Faculties of Sport Sciences & Business schools).Secondary market: practicing managers in professional clubs (football); private companies (such as corporate sponsors); federations and marketing agencies.
Published: October 2006
Imprint: Butterworth Heinemann