Managing Visitor Attractions
- Alan Fyall, Reader in Tourism Management in the International Centre for Tourism & Hospitality Research, and Head of Research for the School of Services Management at Bournemouth University, UK
- Anna Leask, Senior Lecturer in Tourism at Napier University, Edinburgh, UK
- Brian Garrod, University of Wales Aberystwyth, UK
- Stephen Wanhill, Emeritus Professor of Tourism Research & Director of Global Tourism Solutions, Bournemouth University, UK
Visitor attractions represent a complex sector of the tourism industry and are the catalytic focus for the development of tourism infrastructure and services. As this area grows, there are still many questions to be answered and issues to be understood â such as what visitor attractions actually are, what forces drive their development, who visits them and why, how they are funded, and what the numerous day-to-day challenges are in respect of their management andmarketing. The second edition of this successful text investigates these issues further and provides more solutions and suggestions for the present and future.Now in its 2nd edition, Managing Visitor Attractions: New Directions has been fully revised and updated to include new case studies on attractions in Singapore, seasonal variation,religion-based attractions, HRM issues and heritage tourism. It also includes five new chapterslooking at attraction success and failure, interpretation, school excursions, managing gardensand brand management.Divided into five parts, the book tackles the following core topics:â¢ the role and nature of visitor attractionsâ¢ the development of visitor attraction provisionâ¢ the management of visitor attractionsâ¢ the marketing of visitor attractionsâ¢ future issues and trendsWith contributions from around the world, this is an essential text for undergraduate andpostgraduate students of visitor attraction management, written by subject specialists with awealth of experience in this field.
Undergraduate (levels 3 & 4) on tourism, hospitality and leisure management courses that take options in visitor attraction management and masters level courses in visitor attractions and tourism management.