Managing Social Media in Libraries

Finding Collaboration, Coordination, and Focus


  • Troy Swanson, Moraine Valley Community College, USA

Web 2.0 first created a scramble among librarians to participate in Facebook, YouTube, blogs, and other social media applications, and the turn is now towards management and consolidation. Managing Social Media in Libraries explores the developing information environment, the collaboration among library organizations, and the ways social media may convert the loose connections between library staff members. The book takes librarians beyond the mechanics of using social media, and establishes a framework to move library managers and leaders toward making social media effective. Managing Social Media in Libraries is structured around key topics in this area, including: refocusing after the first use of Web 2.0; library organisations as loosely coupled systems; social media within such systems; defining a purpose for the use of social media; connecting messages and tools; and integrating social media into standard websites.
View full description


Practicing librarians, library managers, and students of Library and Information Science


Book information

  • Published: September 2012
  • Imprint: Chandos Publishing
  • ISBN: 978-1-84334-711-8


This book is a reflection and critical analysis of the use of social media in libraries that rises above and beyond the typical tool-of-the-month style tomes and provides something much more important: a detailed analysis of the whys of social media and the hows of getting staff and library users involved., Extract from foreword by Michael Stephens

Table of Contents

Where have we been with social media? Library organizations as loosely-coupled systems; Social media in loosely-coupled systems; Defining a purpose; Connecting social media tools to the organization; Integrating with standard websites; Leadership: Big ideas do not have to be that big.