Managing Football book cover

Managing Football

An International Perspective

Managing Football is the first book to directly respond to the rapid managerial, commercial and global development of the sport and offers a thorough analysis of how the football industry can meet the challenges that flow from these developments.

Expertly edited by two well known specialists in football business management, it draws together the work of a world-class contributor team to form a comprehensive analysis of the most important issues facing the managers of football businesses across the world.

The cutting edge analysis examines all the important business challenges in the football industry and the management of football businesses and covers all of the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico.

Managing Football is simply a must-read for anyone studying or working in football business management and is set to be an important landmark in this rapidly moving and globally expansive field.

Sean Hamil is a lecturer at Birkbeck College, University of London, UK.

Simon Chadwick is Professor of Sport Business Strategy and Marketing, Coventry University, UK.

Audience
Undergraduate students on football studies, sport management and leisure management degrees; sport managers

,

Published: September 2009

Imprint: Butterworth Heinemann

ISBN: 978-1-85617-544-9

Contents

  • This will be an edited book, with different authors contributing chapters to the text. The editors themselves will contribute at least two chapters each.Each chapter of the book will be structured accordingly:* Statement of learning outcomes* Overview of chapter* Introduction* Case study and discussion questions* Guided questions* Key words* References* Guided reading* Recommended websitesIn the first section of the book, the aim is to provide readers with an introduction to key management disciplines. Each chapter will be written specifically in relation to football.SECTION 1 MANAGING FOOTBALLChapter 1 Introduction & market overviewChapter 2 Ownership & governanceChapter 3 Finance, revenue generation & cost control Chapter 4 Broadcasting & technology Chapter 5 International & global developmentChapter 6 Sport marketing & sponsorshipChapter 7 Law & regulation Chapter 8 Organising and human resource management Chapter 9 Supply chains, retailing & distribution Chapter 10 Leagues & competitions Chapter 11 Agents & intermediariesChapter 12 Stadiums & facilities Chapter 13 Public relations and the media In the second section of the book, the current state of football in the world's leading five football markets will be examined. Each chapter will specifically set out to profile the current state of the industry in each country and will examine some of the management challenges facing football managers in the respective countries. Each chapter author will also consider what could happen to football in the future.SECTION 2 MANAGING FOOTBALL IN THE BIG-5Chapter 14 England Chapter 15 Spain Chapter 16 Italy Chapter 17 FranceChapter 18 Germany In the third section of the book, the current state of football in the five emerging football markets will be examined. Each chapter will specifically set out to profile the current state of the industry in each country and will examine some of the management challenges facing football managers in the respective countries. Each chapter author will also consider what could happen to football in the future.SECTION 3 MANAGING FOOTBALL IN EMERGING MARKETSChapter 19 Australia Chapter 20 North America Chapter 21 United Arab Emirates Chapter 22 China Chapter 23 South Africa In the fourth section of the book, the current state of football in the five established football markets will be examined. Each chapter will specifically set out to profile the current state of the industry in each country and will examine some of the management challenges facing football managers in the respective countries. Each chapter author will also consider what could happen to football in the future.SECTION 4 MANAGING FOOTBALL IN ESTABLISHED MARKETSChapter 24 Argentina Chapter 25 Netherlands Chapter 26 Mexico Chapter 27 South Korea Chapter 28 Russia Chapter 29 Conclusions

Advertisement

advert image