Management of Event OperationsBy
- Julia Tum, UK Centre for Events Management, Leeds Metropolitan University, UK
- Philippa Norton, UK Centre for Events Management, Leeds Metropolitan University, UK
- J. Nevan Wright, Auckland University of Technology, New Zealand; Henley Management College, UK
The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management to present a coherent and hands-on approach specifically for the events manager. The approach is pragmatic and is dictated by practical consequences and considerations, which are so important to an event manager who balances many views and needs from diverse stakeholders.
Levels 2 and 3 of Events Management degree courses and related options (from 2004 there will be over 70 degree courses in Events in the UK alone. A rapidly growing area). Also Masters students on conversion courses and professionals already in the industry.
Published: September 2005
Imprint: Butterworth Heinemann
The text is written in a concise manner in which there are no wasted words. Concepts are quickly introduced, explained and related. This brevity makes the text suitable for entry level students into the field. It delivers information students need to know using a straightforward writing style that will encourage them to actually read the text.- Wayne W. Smith, Department of Hospitality and Tourism Management, College of Charleston, Charleston, South Carolina, USA
- Introduction; An overview of operations: The events organisations and project management; Assessing customer needs; How operations achieve strategic objectives; Managing inter-relationships within the event industry; An inner-view of operations: Planning and control of an event project and its implementation; Forecasting techniques and capacity management strategies; Scheduling, inventory and time management; Resource decisions; Overall quality: Managing staff motivations; What quality awareness offers; Project evaluation; Doing it differently; Glossary; Index