- SULTAN KERMALLY, Sultan Kermally is the senior Vice President and the Director of the Economist Conferences. He is also a part-time lecturer at Durham University Business School.
Mid/senior level management, business/management academics
Published: June 1997
Imprint: Butterworth Heinemann
The book explains how successful businesses, operating in competitive markets, respond to that environment by improving product, process and people (total quality management). There are well chosen case studies from Rank Xerox, ICL, Ford, Royal Mail and Thompson Travel. Professional Manager.