Management and Marketing of ServicesBy
- Peter Mudie, Lecturer in Marketing, Napier University
- Angela Cottam, Lecturer in Marketing, Napier University
Suitable for advanced undergraduates or postgraduates studying the management of service operations in a marketing orientated environment.
Published: June 1999
Imprint: Butterworth Heinemann
Reviews of first edition: '..I recommend this book to all those who teach or study the marketing and/or management of services. It is a practical guide for the student and a useful summary for the teacher.' Jonathan S. Swift, Senior Lecturer in Marketing Staffordshire University Business School - Journal of the Market Research Society, November 1994 '... provides a comprehensive framework for practitioners and students who wish to study the issues that characterise service organisations.' - Banking World, September 1993