Making Enterprise Information Management (EIM) Work for Business book cover

Making Enterprise Information Management (EIM) Work for Business

A Guide to Understanding Information as an Asset

Organizations of all types struggle with information. Millions of dollars are spent on ERP applications to integrate data and yet this data still isn’t accessible or relevant. Emails contain hidden liabilities. Safety manuals endanger workers. Worse, there is data and information being created and handled in every nook and cranny of large organizations, well out of view of formal oversight, but within view of customers and regulators. Thus far, any efforts to wrestle the "data-beast" to the ground have failed, and there exists a profound need for all levels of business management, not just IT, to understand the risks, challenges, and subsequent remediation value of treating information as a real asset.

Making Enterprise Information Management (EIM) Work for Business educates executives and middle management in a way that speaks to business issues and solves business problems. The book is divided into two parts, the first of which defines EIM, addresses why it is required, and identifies the business issues surrounding it. The second part acts as a field guide, or "how-to" that explains how EIM can be worked into any organization via various methodologies, techniques, templates, and business case studies.


Upper-level Data Management Professionals. This includes CxO’s (especially CIO’s and CKO’s) and project-related staff (such as Data and Enterprise Architects) devoted to the practice of managing data and information to support business strategies.

Paperback, 552 Pages

Published: May 2010

Imprint: Morgan Kaufmann

ISBN: 978-0-12-375695-4


  • "No one that I know of has attempted to deliver a true business perspective of EIM. And few people are qualified to do so. John is one of them.-Wayne Eckerson, Director, TDWI Research

    "The idea of information as an asset and the ability to manage it as such is extremely important right now. Not a lot of people know how to do it, but John Ladley is one who does. .-Danette McGilvray, author of Executing Data Quality Projects

    "Ladley, the author of Making EIM Work for Business -- A Guide to Managing Information as an Asset (2010, Morgan Kaufmann), has spoken and written widely on the topics of data governance and enterprise information management. He has 30 years of experience helping both IT and business leaders to better plan and manage information and projects. Ladley recently spoke at a TDWI Webinar on Data Governance for Business Leaders."--Interviewed on

    "This comprehensive guide to Enterprise Information Management (EIM) provides executives and information managers with both a firm theoretical rationale for developing holistic information systems that value knowledge as a business asset, as well as practical information on the development of robust, scalable systems for providing dynamic and deep business intelligence. The volume provides case studies and practical tutorials for developing both the IT infrastructure required but also for creating a culture that values, and can effectively use, the products delivered. Ladley is an experienced information management expert and EIM consultant."--SciTech Book News


  • Part I

    Chapter 1 -The Asset Called Information

    Chapter 2 - Exploring the Challenges

    Chapter 3 - Information Management Maturity

    Chapter 4 - The Business Model

    Chapter 5 - EIM Alignment

    Chapter 6 - A Case for the Case

    Chapter 7 - The EIM Business Case

    Chapter 8 - The Economic Conundrum of Information

    Chapter 9 - An Overview of the Process

    Chapter 10 - Sustaining EIM and Culture Change

    Chapter 11--Sustain EIM and Business Alignment

    Chapter 12- Sustaining EIM and the Organization

    Chapter 13- Placing EIM in Real Context

    Chapter 14- Final Words for Part I

    Part II

    Chapter 15- Introduction to Part II: EIM Overview for Managers

    Chapter 16- EIM Program Design Overview

    Chapter 17- Initiating the EIM Program Design

    Chapter 18- How to Read the Phase Chapters

    Chapter 19- Assessments

    Chapter 20- Alignment

    Chapter 21- Vision for EIM

    Chapter 22- Business Model

    Chapter 23- Architecture Part 1

    Chapter 24- Architecture Part 2

    Chapter 25- Architecture Part 3

    Chapter 26- Road Map

    Chapter 27- Sustaining EIM

    Chapter 28- Measuring EIM and the Value of Information

    Chapter 29- Down the Road

    Chapter 30- Final Word

    Appendix A- Initiation Phase Summary and Work Products

    Appendix B- Assesment Phase Summary and Work Products

    Appendix C- Alignment Phase Summary and Work Products

    Appendix D- Vision Phase Summary and Work Products

    Appendix E- Business Model Phase Summary and Work Products

    Appendix F- Architecture Phase Summary and Work Products

    Appendix G- Road Map Phase Summary and Work Products

    Appendix H- Sustaining Phase Summary and Work Products



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