Maintaining and Evolving Successful Commercial Web Sites
Managing Change, Content, Customer Relationships, and Site MeasurementBy
- Ashley Friedlein
People involved with all aspects of managing projects to do with Web site maintenance and evolution.
Paperback, 442 Pages
Published: December 2002
Imprint: Morgan Kaufmann
"If you run a Web site, own a Web site, or are merely responsible for the success of a Web site, this is the book you need. Big picture philosophy and detailed practicality make Maintaining and Evolving Successful Commercial Web Sites the appropriate practicum for progressive Web professionals." âJim Sterne, Author, Speaker, Consultant, Target Marketing of Santa Barbara "Ashley Friedlein takes four very complex but important subjects and boils them down for you to their essentials. With an abundance of practical examples and a strong feeling for what common sense dictates, he leads you to the heart of what it takes to keep a big site running and improving." âBob Boiko, Author, The Content Management Bible (Hungry Minds, Inc.) and President, Metatorial Services Inc. "Ashley Friedlein makes a much-needed contribution to the (often neglected) area of Web site management. Using clear language and straightforward case studies, Friedlein masterfully tackles the 'post-launch' phase of Web development. This book will be sought after by all Web site managers." âHurol Inan, Author, Measuring the Success of Your Website (Longman) and Consultant