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Letting Go of the Words

Writing Web Content that Works

By
  • Janice (Ginny) Redish, President of Redish and Associates, Inc., Bethesda, MD, USA, acclaimed author, instructor, and consultant

Web site design and development continues to become more sophisticated. An important part of this maturity originates with well-laid-out and well-written content. Ginny Redish is a world-renowned expert on information design and how to produce clear writing in plain language for the web. All of the invaluable information that she shared in the first edition is included with numerous new examples. New information on content strategy for web sites, search engine optimization (SEO), and social media make this once again the only book you need to own to optimize your writing for the web.

Paperback, 368 Pages

Published: August 2012

Imprint: Morgan Kaufmann

ISBN: 978-0-12-385930-3

Reviews

  • Praise from the first edition:

    "Redish has done her homework and created a thorough overview of the issues in writing for the Web. Ironically, I must recommend that you read her every word so that you can find out why your customers won't read very many words on your website -- and what to do about it."

    -- Jakob Nielsen, Principal, Nielsen Norman Group

    “There are at least twelve billion web pages out there. Twelve billion voices talking, but saying mostly nothing. If just 1% of those pages followed Ginny’s practical, clear advice, the world would be a better place. Fortunately, you can follow her advice for 100% of your own site’s pages, so pick up a copy of Letting Go of the Words and start communicating effectively today.”

    --Lou Rosenfeld, co-author, Information Architecture for the World Wide Web

    "If you’re looking for a concise, comprehensive, and visual guide containing hundreds of practical online writing tips for personal branding success will give you everything needed to take your writing to the next level in Ginny Redish’ s Letting Go of the Words…This could be the most important Holiday Gift book you give-or receive-this year."--Personal Branding Blog, November 2012
    "If you only read one book about online writing and design, get Ginny Redish’s Letting Go of the Words: Writing Web Content that Works. It’s a book that can do more good for more websites than any other book I can recommend at this time…You read, then you look. You read a little more, and you look again. Suddenly, it all makes sense!"--Published and Profitable, December 2012


Contents

  • Chapter 1 Content! Content! Content!
    Chapter 2 Planning: Purposes, Personas, Conversations
    Interlude 1: Content Strategy
    Chapter 3 Designing for Easy Use
    Chapter 4 Starting Well: Home Pages
    Chapter 5 Getting There: Pathway Pages
    Chapter 6 Breaking up and Organizing Content
    Chapter 7 Focusing on Conversations and Key Messages
    Interlude 2: Finding Marketing Moments
    Chapter 8 Announcing Your Topic With a Clear Headline
    Chapter 9 Including Useful Headings
    Interlude 3 The New Life of Press Releases
    Chapter 10 Tuning up Your Sentences
    Chapter 11 Using Lists and Tables
    Interlude 4 Legal Information Can Be Clear
    Chapter 12 Writing Meaningful Links
    Chapter 13 Using Illustrations Effectively
    Chapter 14 Getting from Draft to Final
    Interlude 5 Creating an Organic Style Guide
    Chapter 15 Test! Test! Test!
    For More Information - A Bibliography
    Subject Index
    Index of Web Sites Shown as Examples
    About Ginny Redish

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