Introduction to TourismBy
- Leonard J Lickorish, Now deceased - Former Director General, British Tourist Authority and Secretary General, European Tourism Action Group
- Carson L Jenkins, Professor of International Tourism, The Scottish Hotel School, University of Strathclyde
Undergraduate students on tourism courses or business studies students with a tourism option; advance GNVQ students; those employed in the industry.
Published: March 1997
Imprint: Butterworth Heinemann
"An extremely useful introduction of the subject by two eminent writers. There is a useful means of examples to illustrate theory." Visiting Professor, Reading University 'Since few hospitality, recreation, transportation, or attraction managers have a grasp of the entire tourism sector and the issues that weave through it, this book is an excellent introduction to the broad scope of tourism, from history through interindustry links and impacts, to the government role and the future of this rapidly changing phenomenon' Douglas C. Frechtling, George Washington University, Journal of Travel Research.