Interview Techniques for UX Practitioners book cover

Interview Techniques for UX Practitioners

A User-Centered Design Method

Much of the work of user-centered design practitioners involves some type of interviewing. While interviewing is an important skill, many colleagues have little or no formal training in interviewing methods and often learn on the job with limited feedback on the quality of their interviews.

This book teaches readers about the three basic interview methods: structured interviews, semi-structured interviews, and unstructured interviews. The author discusses the various strengths, weaknesses, issues with each type of interview, and includes best practices and procedures for conducing effective and efficient interviews. The book dives into the detailed information about interviews that haven’t been discussed before - readers learn how and when to ask the "how" and "why" questions to get a deeper understanding of problems, concepts, and processes, as well as discussions on laddering and critical incident techniques.

Because so much of what UX practitioners do involves good interviewing skills, this is your one-stop resource with the definitions, processes, procedures and best practices on the basic approaches.

Audience

interaction designers, usability professionals, user experience professionals, usability engineers, as well as human factors engineers and information architects

Paperback, 100 Pages

Published: November 2013

Imprint: Morgan Kaufmann

ISBN: 978-0-12-410393-1

Contents

  • Introduction

    Chapter 1: Structured Interviews

    Overview of Structured Interviews

    When Should You Use Structured Interviews?

    Procedures and Practical Advice on Structured Interviews

    What Do You Need to Use Structured Interviews?

    Recommended Readings

    References

    Chapter 2: Semi-Structured Interview

    Overview of Semi-Structured Interviews

    When Should You Use Semi-Structured Interviews?

    Procedures and Practical Advice on Semi-structured Interviews

    Variations and Extensions to the Semi-Structured Interview Method

    Major Issues with Semi-structured Interviews

    Recommended Readings

    References

    Chapter 3: Unstructured Interview

    Overview of Unstructured Interviews

    When Should You Use Unstructured Interviews?

    Procedures and Practical Advice on the Unstructured Interview Method

    After the Unstructured Interview Session

    Variations and Extensions to Unstructured Interviews

    Major Issues in the Use of the Unstructured Interview Method

    What Do You Need to Use Unstructured Interviews?

    Recommended Readings

    References

    Chapter 4: Phone Interviews

    Overview of the Phone Interview Method

    When Should You Use Phone Interviews?

    Procedures and Practical Advice on Phone Interviews

    Major Issues in the Use of the Phone Interview Method

    What Do You Need to Use This Method?

    Data Analysis

    Recommended Readings

    References

    Chapter 5: Contextual Inquiry Interviews

    Overview of Contextual Inquiry Interviews

    When Should You Use Contextual Interviews?

    Procedures and Practical Advice on Contextual Interviews

    Identify Key Markets and/or User Groups

    Write a Recruiting Letter

    Variations and Extensions to Contextual Interviews

    Major Issues with Contextual Interviews

    Data Analysis

    What Do You Need to Use Contextual Interviews?

    Documents and Materials

    Recommended Readings

    References

    Chapter 6: Laddering

    Overview of Laddering

    When Should You Use Laddering?

    Procedures and Practical Advice on the Laddering Method

    Variations and Extensions to Laddering

    Major Issues in the Use of Laddering

    Data Analysis for Laddering

    What Do You Need to Use Laddering?

    Recommended Readings

    References

     

    Chapter 7: Focus Groups

    Overview of Focus Groups

    When Should You Use Focus Groups?

    Procedures and Practical Advice on Focus Groups

    Variations and Extensions to Focus Groups

    What Do You Need to Use Focus Groups?

    Recommended Readings

    References

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