International Hospitality Management book cover

International Hospitality Management

concepts and cases

International Hospitality Management: issues and applications brings together the latest developments in global hospitality operations with the contemporary management principles. It provides a truly international perspective on the hospitality and tourism industries and provides a fresh insight into hospitality and tourism management. The text develops a critical view of the management theory and the traditional theories, looking at how appropriate they are in hospitality and tourism and in a multicultural context. The awareness of cultural environments and the specifications imposed by those cultures will underpin the whole text.International Hospitality Management is designed to instil a greater awareness of the international factors influencing the strategies and performances of hospitality organisation. The approach focuses on a critical analysis of the relevance and application of general management theory and practice to the hospitality industry. Consisting of three 3 parts divided into 14 chapters, each of which deals with a major topic of international management, the book has been thoroughly developed with consistent learning features throughout, including:

  • Specified learning outcomes for each chapter
  • International case studies including major world events such as the September 11 Terrorist Attacks, the Argentine Financial Crisis, The SARS virus, The Institution of Euro, the accession of China to the World Trade Organization., and the expansion of European Union, as well as international corporations such as Marriott, Hilton, Intercontinental, McDonalds, Starbucks etc. It introduces the global market situation, including Americas, Europe, Asia Pacific, and Middle East.
  • Study questions and discussion questions to consolidate learning and understanding.
  • Links to relevant websites at the end of each chapter
  • On-line resources and a test bank is available for lecturers and students

Audience
Level 2 and 3 undergraduate and postgraduate degree courses in Hospitality Management.

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Published: June 2007

Imprint: Butterworth Heinemann

ISBN: 978-0-7506-6675-6

Contents

  • Part 1 The International Hospitality and Tourism Industries environment. Chapter 1 The Context of International Hospitality ManagementLearning outcomes
    • The context of international management in the hospitality industry.
    • interpreting the concept of international management and
    • an introduction to the opportunities and pitfalls of globalisation
    • commenting on past and current influences to establish a view on future trends and developments.
    • general environment and can interact within hospitality and tourism industry.
    • Cultural factors,
    • Political factors,
    • Legal factors,
    • Economic factors
    • Technological factors.
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 2 International Management and Culture Learning Outcomes
    • the concept of culture
    • managing cultural diversity.
    • culture and the development of organisations
    • the international dimensions of the hospitality industries and the complexities of multicultural working, both within the workforce and within the worker/organisation/client interfaces.
    • growing expectations within the hospitality industry as the culture of the guests becomes more sophisticated and articulated.
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 3 The dynamics of the hospitality industry Learning Outcomes
    • the dynamics of the hospitality industry
    • globalisation theory and the changes in the hospitality industries:the accommodation, restaurant, brewing and leisure industry
    • the maturing hospitality industry with high levels of penetration in traditional markets find
    • domestic growth and international markets
    • branding loyalty within the hotel industry
    • opportunities to increase business in areas of economic upturn and hedge against economic downturns in other locations.
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 4 The development of Markets and Multinational enterprises Learning Outcomes
    • the development of Multinational enterprises
    • advantages and disadvantages of a range of market entry modes,
    • Exporting,
    • Licensing,
    • franchising,
    • Management contracts,
    • Joint Venture,
    • Independent subsidiary.
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsPart 2 Aspects of strategic and functional management within the operation.Chapter 5 Ethics and social responsibility of international hospitality organisationsLearning outcomes
    • the typology of ethics and social responsibility of international hospitality organisations
    • ethical dilemmas
    • social responsibility challenges facing global organisations in international development,
    • the fair trade,
    • green issues,
    • sex tourism
    • gambling.
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 6 The international dimensions of marketing. Learning Outcomes
    • the principles of marketing
    • supporting and implementing the competitive strategy of an organization.
    • the marketing mix
    • the marketing tools and techniques
    • influence the market place.
    • design and implement the traditional marketing mix four P’s, namely, product; price; promotion and place
    • the extension to the seven Ps (people, physical evidence and process).
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 7 The international dimensions of human resource management. Learning Outcomes
    • the international dimensions of human resource management.
    • Employment insecurity
    • seasonality,
    • fluctuations in demand,
    • part-time and temporary employment.
    • The turnover of personnel in the hotel and catering sector is legendary in terms of its scale.
    • local issues managed in the international context.
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 8 The dimensions of international finance principles Learning Outcomes
    • international finance principles and theories
    • financial performance measurement
    • investment and return ratios
    • the positive and negative impacts from the single currency
    • international.
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 9 E-business and the implications for the hospitality industry. Learning Outcomes
    • major issues involved in the e-business from the worldwide perspective
    • implications for the hospitality industry.
    • Mediation and Intermediaries
    • Technological determination
    • Technological dominance
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 10 Culturally different locations, cultural backgrounds and clients from all around the worldLearning Outcomes
    • Cultural identities
    • Multicultural appreciation
    • Cultural recognition and respect
    • developing practices to work in culturally different locations
    • staff from many different cultural backgrounds and
    • clients from all around the world
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsPart 3 The drivers of change in the international environment.Chapter 11 SMEs advantages and disadvantages in global competition. Learning Outcomes
    • advantages and disadvantages of SMEs in the global competition
    • The EU enterprise policy to support SMEs
    • strategic choices for SMEs
    • competion
    • complement multinational hospitality companies across the world and within specific markets.
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 12 The major global hospitality markets analysis: Europe and the Americas Learning Outcomes
    • holistic accounts of the global international market
    • development trends
    • critical assessment of the trends and
    • international management challenges
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 13 The major global hospitality markets analysis: Asia-Pacific, and the Middle East. Learning Outcomes
    • holistic accounts of the global international market
    • development trends
    • critical assessment of the trends and
    • international management challenges For example East Asia and Pacific stand out as the regions with the largest growth rates of international tourist arrivals to Europe over the period 2000 – 2020, and the Middle East offers a remarkable collection of centres of great touristic appeal, creating a natural visitor magnetism.
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsChapter 14 An evaluation of an international case study.Learning Outcomes
    • critical overview of international hospitality management
    • evaluation of an international case study.
    • the interactive forum proposed for the website.
    International Case StudyDiscussion QuestionsLink to the website resources and test questionsBibliographyIndex

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