International Cases in Tourism ManagementBy
- Susan Horner, Principal Lecturer in Marketing, Sheffield Hallam University, UK
- John Swarbrooke, Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University, UK
Tutors looking for materials for teaching sessions and assessments for tourism courses; students on tourism courses at HND, undergraduate and postgraduate levels.
Published: December 2003
Imprint: Butterworth Heinemann
"The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students." - D.C. Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USA