International Cases in the Business of SportEdited by
- Simon Chadwick, Professor of Sport Business Strategy and Marketing, Coventry University, UK
- Dave Arthur, Senior Lecturer in Sport Management, Southern Cross University, Australia
Primary: undergraduates on sport management and sports studies courses; academics who require case material for their classesSecondary: practitioners in the sport management industry
Published: November 2007
Imprint: Butterworth Heinemann
'A must have text for students and a valuable reference for professionals, International Cases in the Business of Sport provides a clear and stimulating insight into the ever changing, and increasingly expanding, global sport market.' Rob Wilson, Senior lecturer in Sport Management, Sheffield Hallam University, UK.