International Cases in the Business of Sport book cover

International Cases in the Business of Sport

As the position of sport management in the higher education curriculum becomes stronger by the year, the numbers of students and staff who are teaching and learning on sport management related modules is growing exponentially. International Cases in the Business of Sport focuses specifically on the analysis of high profile cases studies within the management of sport businesses and offers an innovative teaching solution to a market which has been poorly served until now.
Edited by two leading figures in the field, the text provides:

- a fantastic range of global sports cases authored by renowned experts in the field
- cutting edge analysis and comprehensive diagnosis of major international professional sport business cases
- a clear and structured presentation and examination of key issues within each case
- a strong blend of academic and practitioner analysis and commentary
- an informative and comprehensive resource for those seeking a better understanding of developments in commercial sport

International Cases in the Business of Sport is a truly international text examining sports from a global perspective and including case studies on: football, rugby, baseball, athletics, cricket, motor sports and sailing.

There is a companion website available for tutors using this text with further analysis, more cases and extra questions and exercises at www.textbooks.elsevier.com You must be registered and logged in via the tab at the top right of this page to access the teaching support materials.

Audience
Primary: undergraduates on sport management and sports studies courses; academics who require case material for their classesSecondary: practitioners in the sport management industry

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Published: November 2007

Imprint: Butterworth Heinemann

ISBN: 978-0-7506-8543-6

Reviews

  • 'A must have text for students and a valuable reference for professionals, International Cases in the Business of Sport provides a clear and stimulating insight into the ever changing, and increasingly expanding, global sport market.' Rob Wilson, Senior lecturer in Sport Management, Sheffield Hallam University, UK.

Contents

  • INTRODUCTION LEARNING MATRIXCase 1 MÉS QUE UN CLUB (MORE THAN A CLUB): THE COMMERCIAL DEVELOPMENT OF FC BARCELONASimon Chadwick and Dave ArthurCase 2BRANDING SPORT TEAMS IN A COMPETITIVE CONTEXT: A LOOK AT TEAM BRANDING STRATEGIES IN THE NATIONAL HOCKEY LEAGUEAndré Richelieu and Frank PonsCase 3ESPN STAR SPORTSJames SantomierCase 4THE CHALLENGES OF MODERNISING A PROFESSIONAL SPORT: A CASE STUDY OF PROFESSIONAL ROAD CYCLINGStephen Morrow and Catharine IdleCase 5SWEATYBETTY: BY WOMEN, FOR WOMENLeigh SparksCase 6UNIVERSITY COLLEGE DUBLIN ASSOCIATION FOOTBALL CLUB – PUTTING AN APPROPRIATE STRATEGY IN PLACEAnne BourkeCase 7WHO COULD WISH FOR MORE? NEW ZEALAND’S COAST-TO-COAST MULTISPORT EVENTGeoff Dickson and Sean PhelpsCase 8TWENTY-20 AND ENGLISH DOMESTIC CRICKETPaul KitchinCase 9MANCHESTER UNITED: THE COMMERCIAL DEVELOPMENT OF A GLOBAL FOOTBALL BRANDSean HamilCase 10SOMETHING FOR NOTHING - THE FREE TICKET MYTHPaul Muller and Dave ArthurCase 11GUINNESS, SPORT, AND THE POSITIONING OF A GLOBAL BRANDJohn AmisCase 12SPORTS IN THE COUNTRY OF A BILLION: A STUDY OF THE MARKETING POSSIBILITIES AND THE RESULTING DEVELOPMENT OF LESS POPULAR SPORTS IN INDIAK.K. RamachandranCase 13DEVELOPMENTS IN WEB TECHNOLOGY: ENHANCING THE VIEWING SPECTACLE OF SPORT.Paul TurnerCase 14TRIBALISM: ATTRACTING FANS IN A FRAGMENTED MARKETRudi MeirCase 15THE INTERNATIONALISATION OF CLUB ATLÉTICO DE MADRID, S.A.D.:CREATING VALUE BEYOND BORDERS, A DIFFERENTIAL STRATEGYIgnacio Urrutia, Germán Robles and Kimio KaseCase 16OLYMPIC MARKETING: THE POWER OF THE FIVE RINGS BRANDAlain FerrandCase 17TO CLOSE OR NOT TO CLOSE: PRESS RELATIONS AND LOCKER ROOM ACCESSIBILITY IN SPORTSPaul M. PedersenCase 18“THE GAME WE LOVE. EVOLVED.”: CRICKET IN THE 21ST CENTURY Maria Hopwood and Allan EdwardsCase 19CELEBRITY ATHLETES AND ATHLETIC CLOTHING DESIGN: THE CASE OF NATALIE GULBISNorman J. O’Reilly & L. Anne BraedleyCase 20PROMOTING PACIFIC ISLANDER RUGBY IN A CROWDED MARKETPLACE: USING MEDIA RELATIONS TO OVERCOME THE CHALLENGEDave Arthur and Simon ChadwickCase 21INTEGRATION BETWEEN BROADCASTERS AND TRANSMISSION COMPANIES INVOLVED IN SPORTS BROADCASTINGHarry Arne Solberg, Knut Helland and Brita Ytre-ArneCase 22HOW TO USE NAMING RIGHTS IN THE BUSINESS OF SPORTThomas Bezold Case 23IF THE SHOE FITS: A MARKETING ANALYSIS OF THE STARBURY ONE BASKETBALL SHOEDavid Stotlar and Cheri BradishCase 24ON TOUR WITH THE BARMY ARMY: A CASE STUDY IN SPORTS TOURISMJohn BeechCase 25THE FUTURE OF THE TOUR DE FRANCE: FROM AN INDEPENDENT STYLE OF ORGANIZATION TO “A FORMULA ONE MODEL”?Michel DesbordesCase 26SPORTS DEVELOPMENT MEETS SPORTS MARKETING IN AFRICA: BASKETBALL WITHOUT BORDERS AND THE NBA IN AFRICAJason Means & John NaurightCase 27NEW MARKETING CHALLENGE OF THE SOUTH KOREAN PROFESSIONAL BASEBALL LEAGUE & THE LOTTE GIANTSJaemin Hong and Chanil LeeCase 28PROFESSIONAL RUGBY, COMMUNITY RUGBY CLUBS AND VOLUNTEERS: CREATING ADVANTAGE THROUGH BETTER VOLUNTEER MANAGEMENTSimon Darcy, Tracy Taylor, Graham Cuskelly and Russell HoyeCase 29BOCA JUNIORS, THE HALF PLUS ONE OF THE AMERICA’S POPULATION TEAM: THE RESTRUCTURE OF THE CLUB Santiago RamalloCase 30GRAND SLAM COMMITTEE MOVES TO REGULATE TENNIS WEAR LOGOSSimon Chadwick and Geoff Walters

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