A Global PerspectiveBy
- Marios Katsioloudes, Professor of Management, School of Business and Management, American University of Sharjah, United Arab Emirates
- Spyros Hadjidakis, Head of the Department of Economics and Finance, Intercollege School of Business, Adjunct Professor, University of Maryland University College, USA
3rd and 4th year undergraduate students at any university taking an international business course. Typical course titles are: Introduction to International Business; International Business; International Management; Global Business/Management.
Published: February 2007
Imprint: Butterworth Heinemann
This is a comprehensive book about the challenges and opportunities in conducting business in the global sphere. It strikes a good balance between the basic economic theory underlying international business decisions and the practice followed in real-world situations. The treatment of culture, politics, marketing and human resource management in international business is thorough, while the coverage of practical issues in doing business in both developed and developing countries is illuminating. I found the case/scenario approach in presenting the main themes of each chapter as an ingenious way to convey the main messages of the authors. I highly recommend this book for any undergraduate course in international business, as well as for both novice and seasoned entrepreneurs dealing in the global environment. -- Michael G. Papaioannou, Ph. D., Senior Economist, International Capital Markets Department, International Monetary Fund