International Business book cover

International Business

A Global Perspective

Audience
3rd and 4th year undergraduate students at any university taking an international business course. Typical course titles are: Introduction to International Business; International Business; International Management; Global Business/Management.

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Published: February 2007

Imprint: Butterworth Heinemann

ISBN: 978-0-7506-7983-1

Reviews

  • This is a comprehensive book about the challenges and opportunities in conducting business in the global sphere. It strikes a good balance between the basic economic theory underlying international business decisions and the practice followed in real-world situations. The treatment of culture, politics, marketing and human resource management in international business is thorough, while the coverage of practical issues in doing business in both developed and developing countries is illuminating. I found the case/scenario approach in presenting the main themes of each chapter as an ingenious way to convey the main messages of the authors. I highly recommend this book for any undergraduate course in international business, as well as for both novice and seasoned entrepreneurs dealing in the global environment. -- Michael G. Papaioannou, Ph. D., Senior Economist, International Capital Markets Department, International Monetary Fund

Contents

  • CHAPTER 1Challenges in International BusinessCHAPTER 2THE CULTURE CHALLENGE IN INTERNATIONAL BUSINESSCHAPTER 3THEORIES OF INTERNATIONAL TRADE AND INTERNATIONALINVESTMENTCHAPTER 4The Monetary System in the International ArenaCHAPTER 5International Economic IntegrationCHAPTER 6Government, Law, and Political Risk in International BusinessCHAPTER 7Global Strategic PlanningCHAPTER 8ENTERING THE INTERNATIONAL MARKETChapter 9International marketingCHAPTER 10INTERNATIONAL ACCOUNTING, FINANCE AND TAXATIONCHAPTER 11International Operations ManagementCHAPTER 12 STRATEGIC HUMAN RESOURCE MANAGEMENT OF INTERNATIONAL ASSIGNMENTSChapter 13 Doing Business in the Industrialized CountriesChapter 14Doing Business in the Newly Emerging EconomiesCHAPTER 15Business Behavior in Europe’s Single MarketChapter 16Doing Business in the Developing Countries

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