- Pervaiz K. Ahmed, Professor of Management, University of Wolverhampton, Head of the Centre for Enterprise Excellence at the University Business School and Director of the Japanese Management Research Unit.
- Mohammed Rafiq, Lecturer in Retailing and Marketing, Loughborough University Business School.
Students on MBA courses and mid/senior marketing and strategy executives
Published: March 2002
Imprint: Butterworth Heinemann
This book has a practical focus and is well structured. If you need to know more about internal marketing, or want to know how to make it more effective, then this is the book for you. John Ling - Marketing Business, June 2002