Innovative Marketing Communications
Strategies for the Events IndustryBy
- Guy Masterman, Head of Sports Sciences, University of Northumbria, UK
- Emma Wood, Centre for Events Management, Leeds Metropolitan University
Levels 3 and above of Events Management degree courses and related options (from 2004 there will be over 70 degree courses in Events in the UK alone. A rapidly growing area). Also Masters students on conversion courses and professionals already in the industry.
Published: October 2005
Imprint: Butterworth Heinemann
The introductory pages outline what the book is about and provides a synopsis of the coming chapters. An exemplary beginning, it gives a really clear and concise indication of what the reader could expect from the text.-Paul Weeks, Southern Cross University, Australia