Innovative Marketing Communications
Strategies for the Events Industry
- Guy Masterman, Head of Sports Sciences, University of Northumbria, UK
- Emma Wood, Centre for Events Management, Leeds Metropolitan University
Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation of innovative communication strategies for the marketing of events, and the effective use of events as an innovative communications method in general organizational marketing.With a strong practical underpinning, Innovative Marketing Communications for Events Management emphasises to event managers the importance of effectively integrating a range of tools and techniques to communicate the event and provides them with a better understanding of how a variety of private and public sector organisations can use events within their communication strategies.
Levels 3 and above of Events Management degree courses and related options (from 2004 there will be over 70 degree courses in Events in the UK alone. A rapidly growing area). Also Masters students on conversion courses and professionals already in the industry.