Information Visualization

Perception for Design


  • Colin Ware, Data Visualization Research Lab, University of New Hampshire, Durham, USA
  • Colin Ware, Data Visualization Research Lab, University of New Hampshire, Durham, USA

Most designers know that yellow text presented against a blue background reads clearly and easily, but how many can explain why, and what really are the best ways to help others and ourselves clearly see key patterns in a bunch of data? This book explores the art and science of why we see objects the way we do. Based on the science of perception and vision, the author presents the key principles at work for a wide range of applications--resulting in visualization of improved clarity, utility, and persuasiveness. The book offers practical guidelines that can be applied by anyone: interaction designers, graphic designers of all kinds (including web designers), data miners, and financial analysts.
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Professionals in user interface/user interaction designer; computer graphics, including those who are the techie type as well as those who are graphics designers; financial analysts; research scientists and engineers; data miners; and managers faced with information-intensive challenges


Book information

  • Published: April 2004
  • ISBN: 978-1-55860-819-1


"This unique and essential guide to human visual perception and related cognitive principles will enrich courses on information visualization and empower designers to see their way forward. Ware's updated review of empirical research and interface design examples will do much to accelerate innovation and adoption of information visualization." —Ben Shneiderman, University of Maryland "Colin Ware is the perfect person to write this book, with a long history of prominent contributions to the visual interaction with machines and to information visualization directly. It goes a long way towards joining science to the practical design of information visualization systems." —from the foreword by Stuart Card, PARC "Better than anyone else that I've encountered in my work, Colin Ware explains how visual perception works and how it applies to data presentation." - Stephen Few -- Intelligent Enterprise

Table of Contents

Figure CreditsForewordPrefacePreface to the First EditionChapter 1: Foundation for a Science of Data VisualizationChapter 2: The Environment, Optics, Resolution, and the DisplayChapter 3: Lightness, Brightness, Contrast, and ConstancyChapter 4: ColorChapter 5: Visual attention and information that Pops OutChapter 6: Static and Moving PatternsChapter 7: Visual Objects and Data ObjectsChapter 8: Space Perception and the Display of Data in SpaceChapter 9: Images, Words, and GesturesChapter 10: Interacting with VisualizationsChapter 11: Thinking with VisualizationAppendix A: Changing PrimariesAppendix B: CIE Color Measurement SystemAppendix C: The Perceptual Evaluation of Visualization Techniques and SystemsBibliographySubject IndexAuthor IndexAbout the Author