Hospitality Sales and PromotionBy
- Derek Taylor, Hotel marketing consultant and Past President of HCIMA
Undergraduate students on hospitality management degrees and practitioners.
Published: May 2001
Imprint: Butterworth Heinemann
'Not every hotel will be able to hire Taylor in person, but this book is a good way of tapping into that knowledge at one remove. It's packed with practical, usable information and advice based firmly on more than 50 years' experience of sales in the hotel industry. From writing the marketing plan to selling face-to-face or on the phone, Taylor sets out the principles in a way that will be useful for students and for established operators. But as always, he illustrates the principles with a rich mixture of practical everyday examples. ...is an entertaining read, which general managers and sales specialists alike will be able to apply in their daily work. If you need a sales consultant in your briefcase, this could be the book for you.' - Hospitality, February 2002.
- The marketing plan; Organizing a sales office; Buyers and customers; Face-to-face selling; Telephone selling; The shape of things that came - the technology; Banqueting sales; Direct mail; Advertising; In-house promotion; Public relations; Special events and short break holidays.