Health Education and the Media II book cover

Health Education and the Media II

The central theme of this book is to explore effective communication strategies in the promotion of health. This involves looking at the conscious move away from negative communication strategies to the promotion of positive health and more innovative methods of using the media. The contents have been written by internationally famous health professionals, media practitioners and experts from a range of academic disciplines.

Audience
Of interest to health professionals and media practitioners.

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Published: February 1986

Imprint: Pergamon

ISBN: 978-0-08-032000-7

Reviews

  • ...required reading for all those working in health education.
    International Journal of Health Planning and Management, Volume 2, 1986

Contents

  • (partial) The cancer information service: marketing a large-scale national information programme through the media, J A Stein. Health promotion through sponsorship: the state of the art, D A Player. Television in national health promotion in Finland: the "Keys to Health" TV program in 1982, J Wiio et al. Anti-smoking information and changes of smoking behaviour in the Netherlands, UK, USA, Canada and Australia, J van Reek & H Adriaanse. Selling healthy behaviour: success and failures, N Willard. Tobacco advertising and the media: structural barriers to the communication of health risks and benefits, W Weis & C Burke. The cancer prevention awareness program: approaching public understanding with good news, R M Romano. Help or hype: an analysis of media coverage of the 1983 "pill scare", K Wellings. National non-smoking week - a Canadian success story, G W Piper. Effective communication strategies with older people: an emerging pattern of good practice, D Walster.

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