Health Education and the Media II
- D.S. Leathar
- G.B. Hastings
- K.M. O'Reilly, University of Strathclyde, Glasgow, UK
- J.K. Davies, Scottish Health Education Group, Edinburgh, UK
The central theme of this book is to explore effective communication strategies in the promotion of health. This involves looking at the conscious move away from negative communication strategies to the promotion of positive health and more innovative methods of using the media. The contents have been written by internationally famous health professionals, media practitioners and experts from a range of academic disciplines.
Of interest to health professionals and media practitioners.