Health and Wellness Tourism book cover

Health and Wellness Tourism

Health and Wellness Tourism takes an innovative look at this rapidly growing sector of today’s thriving tourism industry. This book examines the range of motivations that drive this diverse sector of tourists, the products that are being developed to meet their needs and the management implications of these developments.A wide range of international case studies illustrate the multiple aspects of the industry and new and emerging trends including spas, medical wellness, life-coaching, meditation, festivals, pilgrimage and yoga retreats. The authors also evaluate marketing and promotional strategies and assess operational and management issues in the context of health and wellness tourism.This text includes a number of features to reinforce theory for advanced students of hospitality, leisure and tourism and related disciplines.

Audience
Third year undergraduates and post graduates on hospitality management, leisure and tourism degrees. Especially electives such as Special Interest Tourism, Niche Tourism, Health/Wellness Tourism, Leisure Operations and Therapeutic Recreation.

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Published: September 2008

Imprint: Butterworth Heinemann

ISBN: 978-0-7506-8343-2

Contents

  • Part One: History, Definitions and ScopeChapter One: IntroductionChapter Two: Historical OverviewChapter Three: Contemporary Definitions Chapter Four: Leisure, Lifestyle and Tourism Chapter Five: Typologies of Health and Wellness TourismChapter Six: An International and Regional Analysis Part Two: Managing and Marketing Health and Wellness TourismChapter Seven: Demand, Motivations and Profiles Chapter Eight: Planning and DevelopmentChapter Nine: Managing Destinations and SitesChapter Ten: Reaching CustomersChapter Eleven: Product Development Chapter Twelve: Conclusions: The Future of Health and Wellness TourismPart Three: Operational and Management Issues in Health and Wellness TourismIntroductionCase One: Heritage of Spa and Health Tourism in Russia(Petroune, I. & Yachina, E.)Case Two: The Health Spa Resort RogaÅ¡ka Slatine Returned to its Past Glory (Lebe, S.)Case Three: Regeneration of an Historic Spa Town: A Case Study of Spa in Belgium (Smith, M)Case Four: Vidago and Pedras Salgadas Spas: the Revival of a Tourism Attraction or a Marketing Technique for Beverages? (Joukes, V.)Case Five: The Luigiane Thermal Baths: a Tool for Deseasonalization of Tourist Demand in Calabria, Italy (Ferrari, S.)Case Six: Spa and Rehabilitation Centre in Eastern Finland(Tuohino, A. & Kangas, H.)Case Seven: Sao Pedro do Sul Thermal Centre: between Health and Wellness(Gustavo N.)Case Eight: Healing Hills and Wellness in Luxury (Netherlands) (Castermans-Godfried, I.)Case Nine: Using Wellness Elements for Branding an Exclusive Image of Tourism Sites in the North of Israel (Gelbman, A.)Case Ten: Peninsula Hot Springs – a New Spa Tourism Experience ‘Down Under’ ( Laing, J.)Case Eleven: Ayurvedic Health Tourism in Kerala, India (Hannam, K.)Case Twelve: Hot Springs in Japanese Domestic and International Tourism (Rátz, T.)Case Thirteen: CHI spa at the Shangri-la, Sabah, Malaysia: its Philosophical and Management Concept and a Journey of Experiences(Chan, J.)Case Fourteen: The Big Chill Festival, England, UK (Laws, C.)Case Fifteen: The Growing Yoga Community in the Netherlands(Gerritsma, R.)Case Sixteen: Medical Tourism in India: A Case Study of Apollo Hospitals(George, B.)Case Seventeen: Business Tourism(Davidson, R.)

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