Handbooks in Operations Research and Management Science, 5: MarketingEdited by
- J. Eliashberg, The Wharton School, University of Pennsylvania, Philadelphia, PA, USA
- G.L. Lilien, The Pennsylvania State University, University Park, PA, USA
Handbooks in Operations Research and Management Science
Published: November 1993
... Eliashberg and Lilien have edited a very impressive and informative handbook that represents without any doubt an important enrichment to the marketing literature.
... the book is a triumph...
Journal of Classification
The editors have done an outstanding job bringing together the leading marketing scholars to review and discuss these areas. ... In all, this is a very worthwhile book to have at your disposal.
Journal of Marketing Research