Handbook of New Product Development ManagementEdited by
- Christoph Loch, Professor of Technology and Operations Management, INSEAD, France
- Stylianos Kavadias, Assistant Professor of Operations Management, GeorgiaTech College of Management, USA
Academics with an interest in New Product Development (professors, Ph.D. students, master students), technical staff in companies, consultants working on product innovation.
Published: September 2007
Imprint: Butterworth Heinemann