Handbook of Hospitality Strategic Management
- Michael Olsen, Professor of Hospitality Strategy, Virginia Polytechnic Institute and State University, USA
- Jinlin Zhao, Associate Professor & Director of Graduate Program in the School of Hospitality and Tourism Management at Florida International University, USA
Handbook of Hospitality Strategic Management provides a critical review of mainstream hospitality strategic management research topics. Internationally recognized leading researchers provide thorough reviews and discussions, reviewing strategic management research by topic, as well as illustrating how theories and concepts can be applied in the hospitality industry. This book covers all aspects of strategic management in hospitality.The depth and coverage of each topic is unprecedented. A must-read for hospitality researchers and educators, students and industry practitioners.
Undergraduate students, graduate students (both MS and PhD), active researchers, sophisticated industry managers, and graduate course instructors