Handbook of Hospitality Marketing Management

Edited by

  • Haemoon Oh, Assistant Professor of Hospitality Marketing, Hotel, Restaurant and Institution Management, Iowa State University, USA


Undergraduate students, graduate students (both MS and PhD), active researchers, sophisticated industry managers, and graduate course instructors


Book information

  • Published: April 2008
  • ISBN: 978-0-08-045080-3

Table of Contents

Part I. Hospitality Marketing Concepts; Marketing Hospitality and Tourism Experiences; Socially Responsible Hospitality and Tourism Marketing; Hospitality Marketing Mix and Service Marketing Principles; Part II. Hospitality Marketing Functions and Strategies; Branding, Brand Equity, and Brand Extensions; Relationship and Loyalty Marketing; Advertising, Public Relations, and Crisis Management; Distribution Channels and E-Commerce; Service quality and Business Performance; Part III. Hospitality Consumer Behavior; Motivations, Attitudes, and Beliefs; Travelers’ Information Search Behavior; Customer satisfaction, Service Failure, and Service Recovery; Experiential Consumptions: Affect – Emotions - Hedonism; Psychology of Pricing: A Review and Suggestions; Part IV. Destination Marketing; Destination Branding and Marketing: The Role of Marketing Organizations; Push-Pull Dynamics in Travel Decisions; Group Decision Making; Part V. Special Topics; Internal Marketing; Strategic Alliances; Research on the Casino Industry.