Handbook of Hospitality Marketing Management
Edited by- Haemoon Oh, Assistant Professor of Hospitality Marketing, Hotel, Restaurant and Institution Management, Iowa State University, USA
Audience
Undergraduate students, graduate students (both MS and PhD), active researchers, sophisticated industry managers, and graduate course instructors
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Published: April 2008
Imprint: Butterworth Heinemann
ISBN: 978-0-08-045080-3
Contents
- Part I. Hospitality Marketing Concepts; Marketing Hospitality and Tourism Experiences; Socially Responsible Hospitality and Tourism Marketing; Hospitality Marketing Mix and Service Marketing Principles; Part II. Hospitality Marketing Functions and Strategies; Branding, Brand Equity, and Brand Extensions; Relationship and Loyalty Marketing; Advertising, Public Relations, and Crisis Management; Distribution Channels and E-Commerce; Service quality and Business Performance; Part III. Hospitality Consumer Behavior; Motivations, Attitudes, and Beliefs; Travelers Information Search Behavior; Customer satisfaction, Service Failure, and Service Recovery; Experiential Consumptions: Affect Emotions - Hedonism; Psychology of Pricing: A Review and Suggestions; Part IV. Destination Marketing; Destination Branding and Marketing: The Role of Marketing Organizations; Push-Pull Dynamics in Travel Decisions; Group Decision Making; Part V. Special Topics; Internal Marketing; Strategic Alliances; Research on the Casino Industry.
