Google and the Digital Divide

The Bias of Online Knowledge


  • Elad Segev, Hebrew University, Israel

Beneficial to scholars and students in the fields of media and communication, politics and technology, this book outlines the significant role of search engines in general and Google in particular in widening the digital divide between individuals, organisations and states. It uses innovative methods and research approaches to assess and illustrate the digital divide by comparing the popular search queries in Google and Yahoo in different countries as well as analysing the various biases in Google News and Google Earth. The different studies developed and presented in this book provide various indications of the increasing customisation and popularisation mechanisms employed by popular search engines, which together with “organising the world’s information” inevitably also intensify information inequalities and reinforce commercial and US-centric priorities and agendas.
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Interdisciplinary scholars and students in the fields of media and communication, information studies, politics, economics and technology


Book information

  • Published: January 2010
  • Imprint: Chandos Publishing
  • ISBN: 978-1-84334-565-7

Table of Contents

Power, communication and the internet; The structure and power of search engines; Google and the politics of online searching; Users and uses of Google’s information; Mass media channels and the world of Google News; Google’s global mapping; Conclusion; Epilogue.