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Global UX
Design and Research in a Connected World
1st Edition - October 24, 2011
Authors: Whitney Quesenbery, Daniel Szuc
Language: English
Paperback ISBN:9780123785916
9 7 8 - 0 - 1 2 - 3 7 8 5 9 1 - 6
eBook ISBN:9780123785923
9 7 8 - 0 - 1 2 - 3 7 8 5 9 2 - 3
Global UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great…Read more
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Global UX: Design and Research in a Connected World discusses how user experience (UX) practice is changing and how practitioners and teams around the world are creating great user experiences for a global context. The book is based on interviews with practitioners from many countries, working on different types of projects. It looks behind the scenes at what it takes to create a user experience that can work across borders, cultures, and languages. The book begins with a quick look at the world outside of UX. This includes the external forces of change and globalization as well as an overview of how culture affects designers and the UX of products. It considers what global UX means for an individual practitioner, a company, and teams. It then turns to the details of global UX with the process and practice of research in the field; how information is brought home and shared with colleagues; and how it is applied in design. The final chapter presents some thoughts about how to deliver value both to projects and the users of finished products.
Covers practical user experience best practices for the global environment
Features numerous, global, real-world examples, based on interviews with over 60 UX managers and practitioners from around the world
Contains case studies and vignettes from user research and design projects for multinational companies and small start-ups
Dedication
Foreword
Acknowledgements
About the Authors
Contributors
1. The Start of the Journey
This Book Is about People
Charting the Territory
A Map of the Journey
2. It’s a New World
The World Is Smaller … and Larger
Companies Are Changing
We Are More Connected
We Are More Mobile
Innovation Happens Everywhere
Thinking Globally Is also Thinking Locally
3. Culture and UX
Delving into Culture
Finding Difference and Sameness
The Question of Hofstede
Language and Culture
4. Building Your Cultural Awareness
Thinking Globally Is a State of Mind
Be Genuine … and Adapt
5. Global Companies and Global Strategy
Organizations Have Cultures, Too
Four Global Product Strategies
HQ and the Regions
Global Partnerships
UX in the Organization
Choosing to Be Local
6. Effective Global Teams
Organizing a Global UX Team
Dealing with Distance
Supporting Collaboration and Innovation
Building UX and Cross-Cultural Knowledge
7. Research in the Field
Setting Research Goals
Planning a Global Research Project
Choosing UX Techniques for Global Research
Choosing the Team
Preparing for the Field
Being in the Field
Working Effectively with Participants
8. Bringing it Home
Coming to Conclusions
Creating a Richer Picture
Telling the Story
Carrying the Conversation Forward
9. Design for a Global Audience
Plan for Globalization
Decide on Your Strategy
Getting the Language Right
A Good Local Experience
Design from Your Roots
10. Delivering Value
Build Bridges
Lead by Example
Create Value
Contributor Biographies
Index
No. of pages: 264
Language: English
Edition: 1
Published: October 24, 2011
Imprint: Morgan Kaufmann
Paperback ISBN: 9780123785916
eBook ISBN: 9780123785923
WQ
Whitney Quesenbery
Whitney is a user experience researcher and usability expert with a passion for clear communication. Her projects include work for the National Cancer Institute (US), The Open University (UK) and IEEE (worldwide). She enjoys learning about people and using those insights to products where people matter.
Pursuing her interest in the usability of civic life, she has served on two US government advisory committees: updating US “Section 508” accessibility regulations and creating standards US elections. She was president of the Usability Professionals’ Association (UPA) International, on the board of the Center for Plain Language, and is a Fellow of the Society for Technical Communications.
Whitney is the author, with Kevin Brooks of Storytelling for User Experience: Crafting stories for better design (Rosenfeld Media, 2010). She’s also proud that her chapter “Dimensions of Usability” in Content and Complexity turns up on so many course reading lists.
Affiliations and expertise
Principal, WQusability
DS
Daniel Szuc
Daniel is Principal Consultant at Apogee, a usability consulting Services Company based in Hong Kong.
Dan previously worked on a usability team for Telstra Australia. He is currently VP of the International UPA (Usability Professionals’ Association) and has lectured about UX in Hong Kong, China, Singapore, Malaysia, Australia, the USA, Israel, New Zealand, and Japan He co-wrote a “Usability Kit” with Gerry Gaffney which is an implementation guide providing best practices and guidelines for usability teams. Dan holds a BS in Information Management from Melbourne University in Australia. Currently lives in Hong Kong