Global TourismEdited by
- William F. Theobald, Professor Emeritus, Travel & Tourism Program, Purdue University, USA
Advanced undergraduates, postgraduates, and educators in tourism; National, state, regional & local authorities dealing with travel & tourism planning, marketing and management.
Published: July 2004
Imprint: Butterworth Heinemann
"Pressure on national and local governments to rapidly develop their tourism potential to meet demand and produce benefits, makes it more essential than ever to plan carefully and consider the human and environmental impacts of tourism development. That is why, as Secretary-General of the World Tourism Organization, I am pleased to see the serious analysis of the problems and prospects of the tourism sector as presented in this third edition." Francesco Frangialli, Secretary-General, World Tourism Organization