Competition in a Transnational IndustryBy
- Pat Hanlon, Senior Lecturer, School of Business, The University of Birmingham, UK
Undergraduate degrees in Tourism and specific elective and core courses (e.g. International Tourism Management, Tourism Destination Management, Tourism Marketing Management, Travel Industry Operations, International Aviation etc). Undergraduate programmes on generic business, transport and economics programmes. Masters level on Air Transport Management programmes and generic management and transport programmes. Professionals, eg. airline managers, consultants specialising in transport, travel and tourism, government officials concerned with civil aviation and relevant staff in international organisations.
Published: December 2006
Imprint: Butterworth Heinemann