Fundamentals of Corporate Communications
- Richard Dolphin, Senior Lecturer in Marketing, Northampton Business School
Marketing directors; Senior marketing managers; Corporate communications managers; Advertising and media managers/consultants; Executive training courses.
- Published: October 1998
- Imprint: BUTTERWORTH HEINEMANN
- ISBN: 978-0-7506-4186-9
'It is truly comprehensive....Everyone from the student thinking of a career in the field to the most seasoned professional will gain from reading it.' David Reed, Director of Corporate Affairs, Whitbread PLC 'This new book provides a contemporary examination of the increasingly important and complex area of corporate communications. It will reward study by anyone interested or involved with this area.' Tony Yeshin, Senior Lecturer in Marketing, University of Greenwich 'Richard Dolphin's book breaks new ground in explaining what makes for effective corporate communications and why they are crucial for any major organization today. His approach is serious and scholarly, and based on original research. The insights of senior corporate communications practitioners on what they do and why they do it, meticulously gathered through face to face interviews, have been skilfully synthesised with a distillation of the still relatively sparse academic literature on the subject. The result is a landmark assessment on a key management discipline which all corporate communications practitioners or would-be practitioners would be well advised to read.' Geoffrey Potter, Director, Corporate Affairs, Glaxo Wellcome Richard Dolphin has brought an unencumbered mind to a thoroughly researched, comprehensive review of corporate communication practice. The conclusions are soundly based and workmanlike, cutting through much of the pretentious noise which often surrounds the subject. Alastair Eperon, Director of Group Corporate Affairs, The Boots Company