Fundamentals of AdvertisingBy
- John Wilmshurst, MA; FCAM; FCIM, Former Senior CIM Examiner & Chief Examiner for International Advertising Association. John ran his own marketing consultancy company for 20 years.
- Adrian Mackay, Managing Partner of Duncan Alexander & Wilmshurst marketing & training consultancy, on the Faculty of the Chartered Institute of Marketing, and a former Senior ISBA trainer, UK
Students of the CIM Promotional Practice Advanced Certificate and Marketing Communications paper of the Diploma Examination; also CAM, BTEC students and business study undergraduates.
Published: September 1999
Imprint: Butterworth Heinemann
`More than adequately covers the subject... References are very thoughtful.. I particularly like the way in which the author positions research in the book... a most effective addition to any student bookcase.' QRM