Fundamentals and Practice of MarketingBy
- John Wilmshurst, MA; FCAM; FCIM, Former Senior CIM Examiner & Chief Examiner for International Advertising Association. John ran his own marketing consultancy company for 20 years.
- Adrian Mackay, Managing Partner of Duncan Alexander & Wilmshurst marketing & training consultancy, on the Faculty of the Chartered Institute of Marketing, and a former Senior ISBA trainer, UK
CIM Certificate, and HND and GNVQ students
Published: August 2002
Imprint: Butterworth Heinemann