Franchising Hospitality ServicesEdited by
- Conrad Lashley, Professor of Leisure Retailing, Centre for Leisure Retailing, Nottingham Business School, UK
- Alison Morrison, Senior Lecturer, The Scottish Hotel School, University of Strathclyde, UK
Second and final year undergraduate and postgraduate students on hospitality management courses. Practitioners involved in service sector franchising and those investigating and evaluating it as a potential business opportunity.
Published: May 2000
Imprint: Butterworth Heinemann