Food Tourism Around The World
Development, Management and Markets
- C. Michael Hall, Professor of Marketing, University of Canterbury, Christchurch, New Zealand; Docent, Department of Geography, University of Qulu,Finland; and Visiting Professor, Stirling University, Scotland, UK
- Liz Sharples, Senior Lecturer in Faculty of Organisation and Management, Sheffield Hallam University, UK; Course leader for the Events Management undergraduate programme.
- Richard Mitchell, Senior Lecturer, Department of Tourism, University of Otago, NZ
- Niki Macionis, University of Canberra, Centre for Tourism and Leisure Policy Research
- Brock Cambourne, National Capital Wine Tours, and Benchmark Tourism Consulting, Canberra, Australia
Food and wine are vital components of the tourism experience, and are increasingly being seen as prime travel motivators in their own right. Food Tourism Around The World: Development, Management and Markets offers a unique insight into this phenomenon, looking at the interrelationship between food, the tourism product and the tourist experience.Using international case studies and examples from Europe, North America, Australasia and Singapore, Food Tourism Around The World: Development, Management and Markets discusses the development, range and repurcussions of the food tourism phenomenon. The multi-national contributor team analyses such issues as:* the food tourism product* food tourism and consumer behaviour* cookery schools - educational vacations* food as an attraction in destination marketingIdeal for both students and practioners, the book represents the most comprehensive and wide-ranging treatment yet of this recent development in tourism.
Undergraduates and postgraduates on the following courses: hotel and catering management/hospitality management, food marketing management, tourism studies/tourism management, agricultural/ marketing/agricultural economics, culinary arts/gastronomy. Also practitioners, consultants and providers eg tourist groups etc.