Financial Services Marketing
An international guide to principles and practiceBy
- Christine Ennew, Dean, Faculty of Law and Social Sciences, and Professor of Marketing, Nottingham University Business School
- Nigel Waite, Director of Financial Services Research Forum, Nottingham University Business School, where he is also Special Professor of Marketing.
Predominantly a student audience but moderately specialist.Level 2: 2nd/3rd year undergraduates in business/management degrees with services marketing and financial services marketing modules; and broad financial services degrees.Some appeal to:masters level modules in management/marketingstudents of professional qualifications (e.g. Chartered Institute of Banking, Institute of Financial Services) - potentially a substantial market although many professional bodies have their own material.
Published: October 2006
Imprint: Butterworth Heinemann