- Finola Kerrigan, Lecturer in Marketing at King's College London.
Primary: Second and third year undergraduate students on film marketing courses (952 in the UK - see attached list); postgraduate film marketersSecondary: Second year up film studies and film history students
Published: September 2009
Imprint: Butterworth Heinemann
- Chapter One: Introduction; Chapter Two: The Origins and Development of the Film Industry; Chapter Three: The development of film marketing practices; Chapter Four: Structural considerations and film marketing; Chapter Five: The film marketing mix; Chapter Six: Consumer selection of films. ; Chapter Seven: Film marketing materials; Chapter Eight: The film marketing calendar; Chapter Nine: Social marketing, equality and diversity: The role of film marketing; Chapter Ten: The impact of technology on film marketing practices; Chapter Eleven: Case studies; Chapter Twelve: Conclusions and recommendations.