Events Feasibility and Development book cover

Events Feasibility and Development

From Strategy to Operations

Events Feasibility and Development: From Strategy to Operations answers two fundamental questions faced by all events planners and organisers: "how do I justify this event to the client?" and "why are we spending money on this event?".

With a user-friendly learning structure containing bullet points, questions and exercises and international case studies (Australian Taxation Office, Saudi Arabian events returns, Fuji-Xerox events), Events Feasibility and Development: From Strategy to Operations looks at issues such as:

  • The process of creating a feasibility study
  • Events forecasting models and cost/benefit analysis
  • Types of events (exhibitions, sports, festivals) and their benefits and returns
  • Project management tools for measuring return on investment

Companion website: -- contains videos, colour photos and a list of related resources.

2nd and 3rd year undergraduate courses in Events Management; Practitioners; Event Management Companies and Associations.


Published: December 2010

Imprint: Butterworth Heinemann

ISBN: 978-0-7506-6640-4


  • Section 1: Strategic Feasibility and Development

    1. Event Strategy
    2. Preparing the Strategy
    3. Event Support: Directing the Development
    4. Implementation of the Strategy
    5. Techniques and Tools for Event Development
    6. Building Competency: Associations, Awards and Training

    Section 2: Management Feasibility and Development

    7. Management Models and the Business Case
    8. Setting up the Management System
    9. Event Management Processes
    10. Event Management Processes -- Section Two
    11. Event Metrics and Checklists

    Section 3: Operation Feasibility and Development

    12. Event Operations: Upstream Design
    13. Case Studies
    14. Dictionary of Terms


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