Entrepreneurship in the Hospitality, Tourism and Leisure IndustriesBy
- Alison Morrison, Senior Lecturer, The Scottish Hotel School, University of Strathclyde, UK
- Michael Rimmington, Senior Lecturer and MBA Programme Director, School of Hotel and Restaurant Management, Oxford Brookes University
- Clare Williams, Lecturer in Marketing and Hospitality Business, School of Leisure and Food Management, Sheffield Hallam University
Essential teaching tool and reference on all serious academic and professional courses and gives a uniquely powerful overview of the subject for students and trainees.
Published: December 1998
Imprint: Butterworth Heinemann
'A key characteristic of an entrepreneur is a willingness to learn from others. The readers of this book will have that opportunity and, as a result, be well armed to go into the business world.' from the foreword by Rocco Forte 'Great contribution to the literature in an area which deserves much more attention' Dr D Buhalis, Senior Lecturer in Tourism, University of Westminster