Enterprise: Entrepreneurship and Innovation
Concepts, Contexts and CommercializationBy
- Robin Lowe, Robin Lowe, Principle Lecturer in Marketing, faculty of Organization and Management, Sheffield Hallam University
- Sue Marriott, Faculty of Organisation and Management, Sheffield Hallam University, UK
Undergraduate or MBA/masters level modules in enterprise and entrepreneurship. As pure subject degrees lose favour, hybrid degrees or degrees that include business topics are gaining in popularity. These typically include enterprise, entrepreneurship and small business management. Students opting for small business management modules in their second year have doubled at SHU.
Published: May 2006
Imprint: Butterworth Heinemann
- Part 1: Concepts; 1 What is enterprise and where do we find it?; 2 What entrepreneurs are like and what they do; 3 Innovation and its management; 4 Learning, decision-making and leadership; Part 2: Contexts; 5 The personal enterprise environment; 6 The enterprise environment and the entrepreneurial response; 7 The social, public and not-for-profit context; 8 Multicultural entrepreneurship; Part 3: Commercialisation; 9 Opportunity identification and solution development; 10 Enterprise planning and risk management; 11 Getting started: creating the organisation, obtaining resources and reaching break even; 12 Enterprise strategies and fast growth