Enterprise: Entrepreneurship and Innovation
Concepts, Contexts and Commercialization
- Robin Lowe, Robin Lowe, Principle Lecturer in Marketing, faculty of Organization and Management, Sheffield Hallam University
- Sue Marriott, Faculty of Organisation and Management, Sheffield Hallam University, UK
Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation provides readers with an accessible and readable introduction to the various dimensions of entrepreneurship and market innovation. It has a clear structure that is easy for the reader to follow and it focuses on enterprising behaviour. The text contains:* case studies and âpause and reflectâ situations for the entrepreneur to deliberate on the information they have available before making their decision. This helps to emphasise the point that there are few simple and straightforward decisions closely reflecting decisions in âreal lifeâ. * integrative personal development activities that provide a basis for readers to reflect on the learning of the chapters and develop a personal development strategy to increase their ability to become more entrepreneurial and improve their ability to manage market innovation. * an accompanying website giving students and lecturers access to additional resources in order to explore the subject further. A full set of powerpoint slides plus exercises is included, plus suggestions for the use in class of the case studies and other illustrations. Students can access further learning resources to build up their knowledge of innovation situations using the hotlinks to useful websites that will add further depth and bring up to date the case studies and illustrations. Enterprise, Entrepreneurship and Innovation: Concepts, Contexts and Commercialisation shows:* how to understand and acquire the entrepreneurâs skills, attitudes and knowledge* the techniques needed to generate new business and create a new organisation* how to become more innovative, self reliant, and opportunistic.* the learning and decision-making processes of entrepreneurs
Undergraduate or MBA/masters level modules in enterprise and entrepreneurship. As pure subject degrees lose favour, hybrid degrees or degrees that include business topics are gaining in popularity. These typically include enterprise, entrepreneurship and small business management. Students opting for small business management modules in their second year have doubled at SHU.