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e.biz
The Anatomy of Electronic Business
1st Edition - October 30, 2003
Author: Geoffrey Sampson
Language: English
Paperback ISBN:9780750658959
9 7 8 - 0 - 7 5 0 6 - 5 8 9 5 - 9
E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make…Read more
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E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.
First textbook on e-business aimed at CS/IS students
Takes a strategic rather than a technological approach
Presents a straightforward analysis of the e-business scene without the jargon and the hype.
Introduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index