e.biz

The Anatomy of Electronic Business

By

  • Geoffrey Sampson, Department of Informatics, Sussex University, UK

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.
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Audience

Students on computing and IT undergraduate courses, particuarly those focusing on e-business.Also a useful introduction to the subject for business managers.

 

Book information

  • Published: October 2003
  • Imprint: BUTTERWORTH HEINEMANN
  • ISBN: 978-0-7506-5895-9


Table of Contents

Introduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index