The Anatomy of Electronic Business
- Geoffrey Sampson, Department of Informatics, Sussex University, UK
E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.View full description
Students on computing and IT undergraduate courses, particuarly those focusing on e-business.Also a useful introduction to the subject for business managers.
- Published: October 2003
- Imprint: BUTTERWORTH HEINEMANN
- ISBN: 978-0-7506-5895-9
Table of ContentsIntroduction; IT and the structure of the economy; E-commerce strategies; E-business and the institutions of society; Jurisdiction, regulation and taxation; Shifting to an intangible economy; Enterprise resource planning; Marketing and customer relationships; More enterprise applications; XML and Web services; Websites; The open source movement; E-business and small firms; Into the future; Index