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e.biz

The Anatomy of Electronic Business

  • 1st Edition - October 30, 2003
  • Author: Geoffrey Sampson
  • Language: English
  • Paperback ISBN:
    9 7 8 - 0 - 7 5 0 6 - 5 8 9 5 - 9

E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make… Read more

e.biz

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E-Biz is a clear and straightforward guide to the fundamentals of e-business and e-commerce. It is unique in providing the knowledge required for computing and IT students to make the transition from studying the technology, to actually applying it in real life business scenarios. Using a selection of case studies, the author demonstrates how sound business strategies must underlie the application of technology if a successful outcome is to be achieved. E-Biz cuts through the hype and jargon often associated with this subject, to stand out as a genuinely useful book for students.