Development and Management of Visitor AttractionsBy
- Stephen J. Page, Senior Professor, Sustainable Tourism Management, London Metropolitan University
- John Swarbrooke, Principal Lecturer in Tourism Management, Centre for Tourism, Sheffield Hallam University, UK
Now in its second edition, the successful 'Development and Management of Visitor Attractions' has been fully revised and updated to cover the latest issues in this ever-changing area of tourism.New features/topics include:* The Millennium Dome* National Lottery funded projects* International case studies* Updated statistics and examplesThe author examines the factors that contribute to the success of visitor attractions. 'The Development and Management of Visitor Attractions' 2nd Edition, covers every aspect of the process of developing and managing different kinds of attractions. Theories explored throughout the text are illustrated through a range of examples and case studies drawn from a number of countries.
Undergraduate students on tourism courses and those on related courses with tourism options. Professionals involved in managing visitor attractions and those following courses through ILAM.
Published: December 2001
Imprint: Butterworth Heinemann
The 'Developement and Management of Visitor Attractions' serves as essential reading for any student or practitioner of visitor attractions ... it is well written, suitably organised and presents a structure upon which teachers of visitor attractions can plan and organise their programs. It is interesting to read, provides a good range of contemporary examples and is clear in its mission. This book still remains the definitive publication of its sort and the catalyst for futher study in this field. Alan Fyall, Journal of Hospitality and Tourism Management, Vol 9, No 2, June 2002.
- Preface; The context - Introduction; The role of visitor attractions in tourism; The visitor attraction product; The visitor attraction market; The business environment and visitor attractions; The development of visitor attractions - The development process and the role of feasibility studies; Factors influencing the success of visitor attractions; Financing visitor attraction projects; Designing visitor attractions; Project management; The management of visitor attractions - The role of the manager and management styles; The marketing concept; Strategic marketing planning; The implementation of marketing strategies; Human resource management; Financial management; Operations management; Management and the 'greening' of attractions; Managing quality; Managing change and planning for the future; Case studies; The future of visitor attractions; Bibliography and further reading; Index.